Optimizely

Awarded Solution Partner of the Year (Rising Star) 2025

We don’t just launch websites. We help brands get smarter with every interaction. Gamma builds and optimises Optimizely DXP experiences across both SaaS and PaaS environments.

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Gold Solution Partner

Gamma holds Gold Solution Partner status with Optimizely, which is Optimizely's own recognition of agencies with a strong track record delivering real projects. It means our team has closer support from Optimizely and earlier visibility into new features as they roll out. For you, that translates to less risk and fewer surprises along the way.

2026 AWA winner

Our work for Altis Consulting won the Professional Services category at the 2026 Australian Web Awards. It's one of the most respected awards in Australian web design and development, and recognition like this comes from independent judges, not from us. It's a genuine outside view on the quality of the Optimizely work we deliver.

Why Gamma

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Gamma is Optimizely Gold Partner with over 10 years experience and five specialisms across the Optimizely Experience and Cloud platforms.

Full stack delivery

Optimizely covers a lot of ground: your website, your online store, testing what works, and personalising what different visitors see. Rather than bringing in separate specialists for each piece, Gamma handles it all under one roof. That means fewer handoffs, fewer gaps, and a platform that actually works as one system instead of several disconnected tools.

Powered by Opal

Optimizely now includes an AI assistant called Opal, built to help marketing teams move faster on everyday tasks. We're comfortable setting this up and connecting it to the other tools your team already uses. That means you can take advantage of it without needing to become an AI expert yourself.

Built for AI search

More people are finding information by asking AI tools questions, rather than typing into Google. Optimizely has new features designed to help your content show up well in those AI-generated answers, and we build these in from the start. It means your site is set up for how people are increasingly looking for things now, not just how they used to.

SaaS or PaaS

Optimizely comes in a couple of different flavours, and picking the wrong one can mean paying for more complexity than you need, or outgrowing a simpler setup too soon. We'll give you a straight answer on which version suits your team, your budget, and how much control you want, rather than steering you toward whichever one we find easiest to build.

Ongoing optimisation

Optimizely began as a testing platform, and that habit of continuous improvement still shapes how we work. We set up experiments, personalisation, and conversion goals before you even launch, then keep refining afterwards. Watching what's working (and what isn't) is an ongoing part of the relationship, not a box we tick once and move on from.

Data-driven personalisation

We use your customer data, whether that's already sitting in Optimizely or in a tool you already use, to shape experiences that feel relevant rather than generic. That could mean different content for different types of visitors, or campaigns tailored to where someone is in their journey with you. The result is an experience that adapts to the person in front of it, not a one-size-fits-all site.

Clients

Trustedbyleadingbrands

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Altis

Altis Consulting is one of Australia’s leading data and analytics consultancies, partnering with enterprise organisations across government, utilities, financial services and large-scale corporates. With a strong brand refresh underway, Altis needed a digital presence that could translate their new visual identity into a modern, intuitive, and scalable website experience. We were engaged to redesign the user experience end to end, validate the direction through early user research, and deliver a flexible, future-proof platform powered by Optimizely SaaS CMS. The result is a streamlined, contemporary website that elevates the brand, strengthens credibility and positions Altis as a partner of choice for data-driven transformation.

Merlin

Merlin is one of Australia and New Zealand’s leading garage door and gate automation brands. To support growth across both markets, the brand required a modern digital experience that could better showcase its product ecosystem, guide customers through complex purchase journeys, and support dealer engagement. Gamma partnered with Merlin to design and implement a new digital platform that unifies product discovery, content, and commerce-ready experiences across the AU and NZ markets. The focus of the project was not simply rebuilding a website, but creating a scalable digital foundation that improves product discovery, supports installers and dealers, and drives stronger conversion pathways for homeowners researching automation solutions. The result is a robust digital experience platform designed around user journeys, product education, and modular growth.

Our Optimizely approach

Our Implementation Approach

Every Optimizely project we run is phased, agile, and conversion-aware from day one. We typically deliver in the
following stages:

Discovery & Roadmapping

Technical architecture, platform choice, CRO integration and data mapping

UX & UI Design

We create component-based, scalable designs that work seamlessly in Sitecore.

Development & Integration

Component-based development using best practices for SaaS or PaaS deployments

Content Migration & Training

Structured, efficient content workflows and stakeholder enablement

Optimisation Layer

Launch with A/B tests, personalisation triggers and conversion goals already in place

Designed for Growth

We plug into the full Optimizely stack and extend it where needed. Our team works across:

Optimizely CMS (SaaS & PaaS)
Optimizely Web Experimentation
Optimizely Feature Experimentation
Optimizely Data Platform (ODP)
Content Marketing Platform (CMP)
Integrations with CRMs, analytics tools, eCommerce platforms, and data layers

Optimising What Matters

Some agencies hand over a new CMS and call it a day. We don’t. We run ongoing testing, performance reviews, and customer journey analysis to improve results. Whether it’s changing a CTA, reworking a funnel, or launching a new variant, we stay close to what moves the needle. Examples of what we optimise: