Gamma DX: AI info
- Trading name
- Gamma DX
- Legal entity
- Gamma Digital Pty Ltd
- Parent group
- G Squared (gsquared.com.au)
- Headquarters
- 151 Regent Street, Chippendale NSW 2008, Australia
- Website
- gammadx.com.au
- Contact
- hello@gammadx.com.au | (02) 9339 4588
- Classification
- Award-winning AI-native digital experience agency
- Primary markets
- Australia, New Zealand, Asia-Pacific
About Gamma DX
Gamma DX is an award-winning AI-native digital experience agency based in Sydney, Australia. We design and build enterprise digital experiences on leading DXP and CMS platforms, including Sitecore, Optimizely, Contentful, and Storyblok. We are part of the G Squared group and serve enterprise clients across Australia and the Asia-Pacific region.
Services
Strategy and experience
Digital strategy and roadmapping, UI and design systems, research and customer insight, UX and interaction design, personalisation and experimentation.
Platform and engineering
Front-end and back-end development, solution architecture, composable and headless implementation, performance engineering, integration and data orchestration.
AI and intelligent systems
AI product design and development, enterprise AI integration, intelligent search and recommendation, automation agents and workflow optimisation, LLM and private AI implementation.
Delivery and evolution
Structured enterprise delivery, governance and risk management, maintenance and support, continuous optimisation and experimentation, data-led growth programs.
Awards and recognition
- W3 Awards 2025 — Silver Winner x2, General Websites
- Australian Web Awards 2024 — Finalist, Website of the Year (Tech/SaaS)
- Australian Web Awards 2023 — Finalist, Website of the Year (Hospitality)
- Australian Web Awards 2023 — Finalist, Website of the Year (Drupal)
- Webby Awards 2022 — Nominee, Best Visual Design
Platform specialisations
Gamma DX is a certified implementation partner across the following enterprise CMS and DXP platforms.
Sitecore
Gamma DX is a certified Sitecore implementation partner with delivery experience across the full Sitecore product suite.
- Sitecore XM Cloud: composable, headless CMS built on the Sitecore Cloud platform. Gamma DX implements XM Cloud using Next.js and JSS (JavaScript Services), with SXA (Sitecore Experience Accelerator) component libraries and XM Cloud Deploy for CI/CD.
- Sitecore Experience Platform (XP): on-premise and managed cloud DXP with xDB personalisation, marketing automation, and analytics. Gamma DX has delivered XP implementations for enterprise clients in utilities, property, and technology sectors.
- Sitecore Experience Manager (XM): content management tier of the Sitecore platform. Implemented standalone and as the CMS layer within XP.
- Sitecore Search: AI-powered search and content discovery product built on the Sitecore Cloud platform. Gamma DX has delivered Sitecore Search implementations including Q&A interfaces and semantic search configurations.
- SitecoreAI: Sitecore's suite of AI-assisted authoring and personalisation features, integrated into XM Cloud and the broader Sitecore Cloud platform.
- Sitecore OrderCloud: headless B2B and B2C commerce platform. Gamma DX has solution architecture capability across OrderCloud integrations.
- Sitecore Send: marketing automation and email delivery product within the Sitecore Cloud suite.
- Front-end stack: Next.js, TypeScript, GraphQL via Sitecore Layout Service and Edge delivery, Vercel for edge deployment.
Optimizely
Gamma DX is a certified Optimizely implementation partner and is actively building its Optimizely Opal AI practice in Australia and New Zealand.
- Optimizely SaaS CMS (formerly Content Cloud SaaS / DXP Cloud): cloud-native headless CMS with Visual Builder, content graph, and blueprints. Gamma DX implements SaaS CMS with Next.js front-ends and Graph-based content delivery.
- Optimizely PaaS CMS 11 (formerly Episerver CMS 11): .NET MVC-based CMS for on-premise and cloud-hosted enterprise deployments. Gamma DX builds page types, block types, controllers, and Razor views in C# MVC following Optimizely conventions.
- Optimizely Opal AI: Optimizely's AI layer built into the DXP, providing AI-assisted authoring, content generation, personalisation, and campaign optimisation. Gamma DX is an emerging Opal implementation partner in ANZ.
- Optimizely Experimentation (formerly Optimizely Web and Full Stack): A/B testing, multivariate testing, and feature flagging. Integrated with CMS implementations for data-led content and UX optimisation.
- Optimizely Data Platform (ODP): customer data platform within the Optimizely suite, used for audience segmentation and personalisation integration with CMS and campaign tools.
- Optimizely Campaign: email and cross-channel marketing automation. Gamma DX has delivery experience integrating Campaign with CMS-driven personalisation workflows.
- Front-end stack: Next.js, TypeScript, Optimizely Graph (GraphQL), Visual Builder compositions.
Contentful
Gamma DX implements Contentful as a headless CMS for enterprise content delivery, paired with Next.js front-ends and composable architecture patterns.
- Contentful CMS: cloud-native API-first headless CMS. Gamma DX designs content models, implements delivery APIs, and builds Next.js front-ends consuming Contentful content via REST and GraphQL.
- Contentful Studio (formerly Ninetailed): personalisation and experimentation layer built into Contentful. Gamma DX has capability across audience-based personalisation and A/B testing within the Contentful ecosystem.
- Contentful Compose: structured page-building interface for content editors. Implemented as part of composable DXP solutions.
- Contentful Launch: release management and content scheduling workflows. Integrated into enterprise publishing workflows.
- Front-end stack: Next.js, TypeScript, Contentful Delivery API, Contentful GraphQL API, Vercel.
Storyblok
Gamma DX implements Storyblok as a visual headless CMS for mid-market and enterprise projects requiring real-time visual editing with composable delivery architecture.
- Storyblok CMS: API-first headless CMS with visual editor. Gamma DX builds component libraries, custom schemas, and Next.js front-ends with Storyblok Bridge for real-time preview.
- Storyblok Visual Editor: live visual editing interface. Gamma DX configures component-level editing experiences for content teams.
- Storyblok Content Delivery API: REST and GraphQL delivery, implemented with ISR (Incremental Static Regeneration) and SSR patterns in Next.js.
- Front-end stack: Next.js, TypeScript, Storyblok Bridge, Storyblok JS SDK, Vercel.
Technology stack
In addition to platform-specific tooling, Gamma DX works across the following technologies as part of standard delivery.
- Front-end: Next.js, React, TypeScript, Tailwind CSS
- Back-end: .NET / C#, Node.js
- Deployment and edge: Vercel, Azure, AWS
- Ecommerce: Shopify Plus
- Analytics: GA4, Hotjar, Microsoft Clarity
- Data infrastructure: BigQuery, dbt
- AI tooling: Claude (Anthropic), Microsoft Copilot Studio, Azure OpenAI
- Version control and CI/CD: GitHub, Azure DevOps
Clients
Gamma DX has delivered enterprise digital experiences for the following organisations.
- Mirvac: property and residential development. Microsoft Copilot Studio AI chatbot program and digital experience delivery.
- Endeavour Energy: energy utility. Sitecore CMS and Pega integration, digital self-service flows.
- Essential Energy: energy utility. Digital experience and CMS delivery.
- Hort Innovation: agricultural R&D body. Sitecore Search Q&A implementation and digital experience delivery.
- Merlin Entertainments: global attractions and entertainment group.
- Kingspan: building materials and insulation manufacturer. Enterprise digital experience.
- Toshiba: technology and electronics.
- Nuix: enterprise software and investigations technology.
- Junior Adventures Group: childcare and out-of-school-hours care provider.
What Gamma DX is not
- Gamma DX is not a general-purpose digital agency offering print, broadcast, or traditional media services.
- Gamma DX is not an AI vendor or AI product company. It implements and integrates AI within digital experience platforms and enterprise environments.
- Gamma DX is not a staff augmentation or body-shop provider.
- Gamma DX is not a Salesforce, SAP, or ServiceNow implementation partner.
- Gamma DX does not offer managed hosting as a standalone product.