Garage door and gate automation products involve a high degree of research and decision-making. Customers often need to understand compatibility, installation requirements, and product differences before engaging a dealer.

To support this, we designed a product discovery experience that simplifies complex product ranges and guides users through decision pathways.

Key features include:

• Structured product taxonomy allowing customers to browse products by door type, installation environment and functionality
• A guided product selector helping homeowners identify the correct opener or accessory based on their situation
• Clear product comparison and feature breakdowns to simplify decision making
• Integration of accessories and compatibility information to help customers understand the broader ecosystem
• Prominent conversion pathways directing customers toward dealers, installers or support

The refreshed visual identity was translated into a bold, confident digital system that balances high-impact campaign moments with clean product discovery.

Rather than treating the website as a simple product catalogue, the experience was designed around Merlin’s core user journeys.

Extensive UX work ensured the product catalogue, educational content and support materials work together as a cohesive ecosystem.

Key experience improvements include:

• Product detail pages clearly communicating benefits, specifications and compatibility
• Integrated educational content explaining installation, safety and technology features
• Structured content blocks allowing Merlin to easily create new product pages and campaigns
• Modular components ensuring consistency across product categories and regional websites
• Clear information hierarchy balancing technical specifications with consumer-friendly messaging

Merlin operates across multiple markets with shared products but region-specific messaging, dealers and support content.

The platform supports this through a flexible multi-site architecture enabling:

• Shared content and components across both markets
• Region-specific product availability and content variations
• Localised dealer and support information
• Independent publishing workflows for regional teams
• Consistent brand experience while allowing local flexibility

A large portion of Merlin’s audience includes installers, dealers and customers seeking support information.

The platform was designed to provide easy access to technical resources and support content.

Key features include:

• Structured resource libraries for manuals, guides and product documentation
• Dedicated dealer support sections
• Search-driven access to technical resources
• Integration of product documentation within product pages
• Clear pathways to warranty registration and customer support
  

Given the depth of Merlin’s product ecosystem, search plays a critical role in helping users quickly find the right products, documentation and support resources.

The implementation includes:

• Intelligent site search designed around product discovery and documentation retrieval
• Structured metadata and tagging across products and resources
• Search results optimised for both product pages and support documentation
• Improved findability for technical manuals and installation guides
  

The platform was designed to empower Merlin’s internal teams to easily launch campaigns, update product information and expand content without developer support.

Key capabilities include:

• Modular page builder allowing marketing teams to create new landing pages
• Reusable content components ensuring brand consistency
• Structured product data enabling easier product launches
• Flexible campaign page creation
• Scalable architecture supporting future product releases
  

The platform was engineered to support scalability, performance and long-term maintainability.

Key elements of the technical implementation include:

• Unified content and product architecture supporting AU and NZ markets
• Modular component-based front-end architecture for rapid page creation
• Structured data models for products, accessories and support resources
• Integrated search capabilities across products and documentation
• Multi-site architecture enabling shared components while supporting regional variations
• Optimised performance and content delivery across both markets