Altis had recently completed a rebrand, but their website had not yet evolved to reflect it. The visual identity was modern and confident, yet the digital experience felt dated and constrained by legacy structures and content patterns.

The challenge was threefold. The new site needed to embody the refreshed brand; it needed to communicate complex consulting services in a way that was simple and intuitive for users; and it needed to act as a flexible tool for the internal marketing and content teams.

There was also a clear need to validate assumptions early. As a consultancy, Altis works with a range of audiences (from C suite executives to data professionals and seniorleaders) each with different motivations. Understanding how these groups navigate information and make decisions online was essential.

We approached the project with a research-first mindset. Our UX team ran stakeholder workshops to map internal objectives, followed by a structured program of 1:1 user interviews with clients. These sessions allowed us to test early concepts and understand how decision-makers evaluate consulting partners.

Insights from this research shaped the entire interface design. We reframed the information architecture around user goals, reducing complexity and making it easier to explore services, case studies and thought leadership. Early prototypes were tested with interview participants, validating key flows before design and development progressed.

Design was a major opportunity to bring the rebrand to life in a meaningful way. We extended the Altis visual system into a digital design language, introducing modular layouts, dynamic shapes and a clean aesthetic. These elements helped position Altis as both technically strong and deeply human, a balance central to their brand.

On the technology side, we built the site on Optimizely’s SaaS CMS, providing Altis with a more secure, and scalable platform. The component library we developed allows their team to create rich pages without relying on development support. Content governance, editorial workflows and flexible page templates were implemented to support long-term growth.

The entire project ran in fortnightly sprints, with regular showcases to Altis’ marketing and leadership teams. This collaborative rhythm ensured transparency, alignment and the ability to adapt quickly as insights emerged from testing.

The new Altis website is the first digital expression of their rebrand, anchored by a research-driven UX foundation and elevated by a distinct design system. It simplifies complex consulting narratives, improves clarity around services and capabilities, and offers a user experience shaped directly by the people Altis serves.
Highlights include:

•A refined information architecture aligned to user decision journeys

• A bespoke digital design language extending the Altis rebrand

• A secure, scalable implementation on Optimizely SaaS CMS

• A fully modular component library

• Improved navigation, clarity and perceived credibility based on user testing feedback