Contentful

Contentful CMS Website Development

Contentful is a headless content management tool that allows businesses to create content easily and manage it within a single hub. With an API-first approach, the platform allows businesses to publish their content quickly to any digital channel, including new websites and desktop and mobile apps. Create once and distribute everywhere—that’s the power of Contentful.

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Why Gamma

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Strategy and build

Contentful is just the toolbox. The harder part is deciding what content you actually need, how it should be structured, and who looks after it once the site is live. We handle the strategy and research work as well as the build, so your project starts with the right foundations rather than guesswork.

Managed content service

Getting content into Contentful is only half the job. We help you keep it structured properly over time, so every channel, your website, your app, your marketing emails, is always showing the freshest version of your content. That ongoing care is part of how we work, not an extra you have to ask for.

Connects your systems

Most businesses already run tools like Salesforce, HubSpot, or NetSuite, and Contentful is designed to plug into all of them. We connect your existing systems so content, customer data, and marketing tools work together, rather than sitting in separate silos. That means less duplicate effort for your team and a more joined-up experience for your customers.

AI-ready content

Contentful now includes AI tools that help teams draft, translate, and route content faster, along with new features that help your content perform well when people search using AI tools instead of typing into Google. We build these into your setup from the start, so your team can use them without needing to become AI experts themselves.

Consultative approach

Before we touch a line of code, we spend time understanding your audience, your stakeholders, and what's actually holding your current site back. That might mean workshops with your team, interviews with your customers, or a straightforward audit of what you have now. It means the build that follows solves the right problem, not just delivers a technical upgrade.

Personalisation made simple

Contentful's personalisation tools let you segment audiences and tailor content without needing a developer involved for every variation. That means your marketing team can test messaging, target specific audiences, and adjust content in real time, all from within the same platform they already use to manage everything else.

Clients

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Our Contentful approach

Our Implementation Approach

Early in your journey? Leverage our experience with our consulting services.

Research & Insights

Data deep-dive, heatmap and user journey observations, competitor benchmarking, project opportunities and web strategy.

Stakeholder workshops

Interactive workshops with key stakeholders to determine key user personas, profile them, and map their journey. In addition, allows us to identify key requirements and priorities, together with ensuring each business unit is consulted for the project.

User studies and interviews

We lead consultative work with segments of your target audience to better understand their motivations, barriers and pain points. We can also conduct observational work where we test new features, content architecture or conversion flows directly with them.

We will help you to get your content up and running quickly

At Gamma, we understand that content is at the core of digital experiences. We offer Contentful as a managed service, so that you can structure your content effectively and scale it across all channels. This way, your customers are experiencing the freshest version of your website every time and across all digital touchpoints. Contentful seamlessly integrates with your tech stack, and essentially, into your workflow, so that our developers can focus on writing code and your marketers can focus on crafting content. In simple terms, it can integrate with any technology you’re utilising in your marketing activity currently, and quite seamlessly with those that have open APIs (e.g. Salesforce, NetSuite, Hubspot, Adobe).

Work with Contentful experts

By hiring Gamma, you’ll work closely with a next-level team of web developers in Sydney and Brisbane to meet your specific website requirements. We keep you involved every step of the way, making sure everything is communicated clearly en route to realising your brand’s vision. We take pride in having this consultative approach, which we believe is the key to capturing the essence of your brand and ultimately creating a website that drives five-star customer experiences.