Endeavour Energy
Background and Challenge
Endeavour Energy’s previous website had become dated and difficult to evolve, with overlapping content, inconsistent journeys and limited ability to support critical outage communications. The outage map in particular was constrained in both performance and functionality, making it harder for customers to get timely, relevant information during incidents. Internally, teams were also managing fragmented systems and manual processes that limited efficiency. The brief was to modernise the digital experience, simplify content, and deliver a future-ready platform that could scale with Endeavour Energy’s operational needs.
Outage communications and reporting
A core focus of the rebuild was the interactive outage map, redesigned as a primary communication channel during planned and unplanned outages. Customers can now quickly view current outages, understand restoration times, and report outages directly through a clear, intuitive interface. The experience is optimised for high-traffic storm events, ensuring reliability under peak load. This shift transformed outage information from a static reference into a responsive, customer-centric service.
Research-led UX and information architecture
The new experience was shaped by extensive research, including more than 20 internal stakeholder workshops and over 50 one-on-one user interviews. These sessions uncovered pain points across content structure, navigation and critical user tasks. Insights were synthesised into a simplified information architecture and task-focused UX. The outcome is a clearer, faster and more intuitive experience that balances customer needs with internal priorities.
Research-led UX and information architecture
The new experience was shaped by extensive research, including more than 20 internal stakeholder workshops and over 50 one-on-one user interviews. These sessions uncovered pain points across content structure, navigation and critical user tasks. Insights were synthesised into a simplified information architecture and task-focused UX. The outcome is a clearer, faster and more intuitive experience that balances customer needs with internal priorities.
.png%3F2026-03-11T06%253A04%253A02.104Z&w=3840&q=100)
Technical approach and platform
Gamma delivered the solution using SitecoreAI as the core DXP, paired with Vercel for headless front-end delivery and Supabase for scalable data services. This composable architecture enables high performance, rapid iteration and future extensibility. It also supports complex integrations and real-time data requirements without compromising stability. The platform is designed to evolve as Endeavour Energy’s digital and operational needs continue to grow.