One of the key requirements was helping users navigate an extensive library of research reports, project information, guides, statistics and industry resources. Traditional keyword search was no longer sufficient given the scale and complexity of the content estate.

GammaDX implemented an AI-powered search experience using Sitecore AI, allowing users to ask questions in natural language and receive contextual responses generated from Hort Innovation's published content. The solution draws exclusively from trusted website content, helping users quickly locate relevant information across multiple industries while maintaining confidence in the source material. AI-generated summaries reduce the effort required to interpret large volumes of content and support faster decision making for growers and industry stakeholders.

The new Information Hub was designed as the central knowledge destination for Australian horticulture. It brings together project summaries, reports, webinars, practical guides, data and insights into a single searchable experience spanning all 37 grower industries.

From a user experience perspective, the focus was on reducing content fragmentation and improving discoverability.

GammaDX redesigned the content structure, filtering model and search experience so users can locate information by industry, topic, keyword or question. The result is a scalable knowledge platform that supports both structured browsing and AI-assisted exploration, helping users move from a question to a trusted answer in fewer steps.

The previous digital experience contained large volumes of industry-specific information spread across multiple areas of the website. A key goal of the project was to create clearer pathways for growers while providing a consistent experience across all horticultural sectors.

GammaDX designed and developed a flexible industry page framework that can be reused across Hort Innovation's 37 industries. Each industry area provides access to relevant projects, resources, news, insights and engagement opportunities through a consistent structure and navigation model. This approach simplifies content management for internal teams while providing growers with a predictable and intuitive experience tailored to their industry needs.

The platform was delivered using a modern headless architecture, with SitecoreAI serving as the core digital experience platform and a custom Next.js front end hosted on Vercel. The architecture decouples content management from presentation, providing greater flexibility, improved performance and a scalable foundation for future digital initiatives.

GammaDX managed the end-to-end implementation, including solution architecture, UX and UI design, front-end development, CMS implementation, AI search integration and the migration of more than 5,500 content items from the previous platform. The solution brings together content management, AI-powered discovery and modern front-end delivery within a single ecosystem, enabling Hort Innovation to efficiently manage and distribute information across 37 grower industries.

Built on SitecoreAI and Vercel, the platform supports rapid content publishing, enterprise-grade scalability and continuous enhancement. The headless architecture also positions Hort Innovation to evolve its digital services over time while maintaining a fast, consistent experience for growers, researchers, delivery partners and industry stakeholders.