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Optimizely

Optimizely Implementation and Optimisation

We don’t just launch websites. We help brands get smarter with every interaction. Gamma builds and optimises Optimizely DXP experiences across both SaaS and PaaS environments.

Why Optimizely

Optimizely is more than a CMS: it’s a digital experience platform designed for growth. Whether you're on the SaaS version of Optimizely CMS or working within the PaaS model, the platform gives you the ability to create, personalise and optimise experiences at scale. We help brands harness the full stack: content, commerce, personalisation, experimentation and analytics, all backed by real-time data and agile delivery.

Our Focus Areas

CMS Implementation - We implement both SaaS and PaaS versions of Optimizely CMS, depending on your tech and team maturity. SaaS offers speed, scalability and hands-off maintenance. PaaS allows for deeper customisation and on-prem control. We know how to make both work, and when to recommend each. Experimentation + CRO - Optimizely started as an experimentation platform; and that DNA still runs deep. We bring that mindset to every build. From multivariate testing to CRO strategy and roadmap delivery, we turn Optimizely’s experimentation suite into a lever for growth.

Personalisation Strategy

We help you connect the dots between customer data and tailored experiences. Whether using Optimizely’s ODP or integrating your own CDP, we plan and implement personalisation across journeys, segments and channels.

Our Implementation Approach

Every Optimizely project we run is phased, agile, and conversion-aware from day one.


We typically deliver in the following stages:

01

Discovery & Roadmapping

Technical architecture, platform choice, CRO integration and data mapping

02

UX & UI Design

We create component-based, scalable designs that work seamlessly in Sitecore.

03

Development & Integration

Component-based development using best practices for SaaS or PaaS deployments

04

Content Migration & Training

Structured, efficient content workflows and stakeholder enablement

05

Optimisation Layer

Launch with A/B tests, personalisation triggers and conversion goals already in place

Designed for Growth

We plug into the full Optimizely stack and extend it where needed. Our team works across:

  • Optimizely CMS (SaaS & PaaS)
  • Optimizely Web Experimentation
  • Optimizely Feature Experimentation
  • Optimizely Data Platform (ODP)
  • Content Marketing Platform (CMP)
  • Integrations with CRMs, analytics tools, eCommerce platforms, and data layers

Optimising What Matters

Some agencies hand over a new CMS and call it a day. We don’t. We run ongoing testing, performance reviews, and customer journey analysis to improve results. Whether it’s changing a CTA, reworking a funnel, or launching a new variant, we stay close to what moves the needle. Examples of what we optimise:

  • Lead gen performance
  • Funnel drop-off
  • Form UX
  • Navigation and IA
  • Landing page messaging
  • Content sequencing
  • Personalisation triggers
  • Device and speed-based experience variants